John 3: 19-21
"This is the crisis we're in: God-light streamed into the world, but men and women everywhere ran for the darkness. They went for the darkness because they were not really interested in pleasing God. Everyone who makes a practice of doing evil, addicted to denial and illusion, hates God-light and won't come near it, fearing a painful exposure. But anyone working and living in truth and reality welcomes God-light so the work can be seen for the God-work it is."
The NIV and King James just calls the God-light the Light. Notice the capital letter, so God-light is appropriate. I read an article years ago that said that our resistance to temptation is lower in the dark. That is why restaurants are dark; we will eat more, drink more, tip more when the lights are lower. Casinos, bars, any place that depends on us overindulging, are dimly lit. When you think about some of the most damaging "sins," many of them happen in darkness. Crime is higher in darkness. I have been told that people who frequent New Orleans will tell newcomers to never go in the daytime to visit the places they go at night.
Later in the Bible when John describes heaven, he says it is light-filled-a place with no night. Nothing needs to be hidden in heaven, so everyone welcomes the light and The Light.
How do we get people to love the Light? How do we convince them that life is richer, fuller, more satisfying near the Light?